I bring this article to you courtesy of Forbes.com, as I think it adds enormous pertinence to what I do. You may view the original artical here.
Aaron Fulkerson, 08.09.10, 12:00 PM EDT
Product and services documentation is now a core business asset that can drive revenues.
When people in technology hear the word “documentation” it conjures images of the ’90s, when software shipped on CDs, in boxes, with thousand-page user manuals that were costly to create and bordered on useless to the end user. The teams authoring those materials have been viewed as a cost center, and their products only minimally satiating customer demand for product documentation.