Supporting Product Demos with User Assistance

I bring this article to you courtesy of UXmatters, as I think it adds enormous pertinence to what I do. You may view the original article here.

Making the Deal: Supporting Product Demos with User Assistance

By Mike Hughes

Published: August 23, 2010

“While user assistance does have a positive impact on product acceptance and user satisfaction, it does not usually play a major role in influencing someone’s decision to buy a product.”